About
The Freename
Broker
freename.broker is an independent brokerage specialising exclusively in Freename TLD transactions. We represent TLD owners — individuals and entities who hold Freename top-level domain assets and want to sell them to the right buyer, at the right price, with the right documentation.
We are not a marketplace. We are not a listing platform. We are not a Web3 aggregator. We are a broker — a human intermediary who applies judgment, network access, and a structured process to a transaction type that most of the industry is not equipped to handle.
Freename TLDs are a genuinely new kind of digital asset. They sit at the intersection of domain names, blockchain technology, and intellectual property. Selling one requires understanding all three — and knowing how to communicate that value to a buyer who may be coming from any of those directions.
That is what we do. One asset class. One process. Done properly.
What is a Freename TLD
Understanding
the asset
Freename is a Web3 naming platform that allows users to register and own top-level domains as blockchain assets. A top-level domain — the extension that appears to the right of the dot in a web address — has historically been the exclusive territory of ICANN-accredited registries. Freename changed that.
On Freename, any individual or entity can register a TLD extension, hold it in a crypto wallet, and earn royalties every time someone registers a second-level domain beneath it. If you own .studio on Freename, you earn a royalty every time someone registers myfilm.studio, design.studio, or any other domain under your extension.
The TLD itself is a blockchain asset. It can be held, transferred, and sold — on-chain, with a transaction hash as proof. It is a form of digital property ownership that did not exist before Freename introduced it.
The value of a Freename TLD depends on several factors: the quality of the string itself — its length, memorability, and industry relevance — the size of the potential buyer universe, the royalty income it generates or could generate, and the strategic importance of the extension to a particular corporation or sector.
Generic dictionary words command the highest prices. A TLD like .finance, .health, or .media has an obvious buyer universe — every major player in those industries is a plausible acquirer. Brand-adjacent strings — extensions that closely match a company name or product — can also reach significant valuations when the right buyer is identified and approached correctly.
What makes Freename TLD sales different from traditional domain sales is the onchain dimension. The transfer is executed on the blockchain. The proof is the hash. That means the documentation requirements — and the brokerage process — are different from anything in the conventional domain industry.
How we operate
Our principles
Every decision we make in a Freename brokerage engagement is governed by four principles. They are not marketing copy. They are operational commitments.
01 — Honesty
Honest valuation
We will not inflate a Freename TLD valuation to win a listing. An overpriced asset does not sell — it wastes time and damages relationships with potential buyers. Our valuation is the foundation of the entire process. It has to be accurate.
02 — Documentation
Email only
All communication in a Freename broker transaction happens by email. No phone calls, no chat messages, no social media exchanges. The email record is the paper trail. For corporate buyers, it is also the proof of intent. We protect both parties by keeping everything written.
03 — Discretion
No public listings
We do not publish the TLDs we represent. Discretion protects the seller's negotiating position and prevents speculative interference. When we approach a buyer, it is a targeted, direct communication — not a broadcast to a public marketplace.
04 — Proof
Onchain settlement
Every completed Freename TLD transaction is settled on-chain and documented with a transaction hash. The proof of sale is not a PDF or a signed agreement alone — it is the blockchain record, the Freename receipt, and the buyer email, together.
05 — Focus
One specialty
We broker Freename TLDs. That is the entirety of what we do. Not .com domains, not NFTs, not Web3 consulting. The singular focus means our process, our buyer network, and our market knowledge are all calibrated specifically for this asset class.
06 — Independence
No conflicts
We are an independent broker. We do not hold Freename TLD inventory for our own account. We do not have preferred buyers or referral arrangements that would bias our outreach. Our only interest is completing the right deal for the seller we represent.
The market
Why Freename TLD
brokerage exists
The Freename TLD market has a fundamental structural problem: the sellers are Web3 natives, and the best buyers are corporations. Those two worlds rarely speak the same language — or move in the same circles.
The seller side
Most Freename TLD owners are domain investors, Web3 enthusiasts, or early adopters who recognised the potential of the platform before the broader market did. They understand the technology. What they often lack is access to the corporate buyers who would pay a serious price for the right string — and the sales process those buyers require.
The buyer side
Corporate buyers — brand managers, digital officers, fund analysts — are not browsing Web3 marketplaces. They respond to direct, professional outreach. They need a clear explanation of what a Freename TLD is, why it is strategically relevant to their organisation, and how the transaction would be executed and documented. That is a brokerage job.
The valuation gap
There is no public price index for Freename TLDs. Comparable transaction data is sparse and often undisclosed. Without a benchmark, sellers either underprice significantly — leaving value on the table — or overprice and find no buyers. A specialist Freename broker builds and maintains the valuation framework that makes a fair deal possible.
The documentation requirement
A Freename TLD transaction has documentation requirements that differ from a conventional domain sale. The onchain transfer, the Freename receipt, and the pre-sale buyer email together constitute the proof of transaction. Getting all three right — in the right sequence — is part of what a Freename broker manages on behalf of the seller.
Work with us
Ready to sell your
Freename TLD?
Free valuation. No commitment. We respond within 48 hours by email.